The dealership originated in 1917 in Watertown, Wisconsin and was relocated to Oconomowoc in 1995.  Wisconsin Harley-Davidson built a new state of the art dealership in 2005 and is conveniently located at 1280 Blue Ribbon Drive (on the SW corner of I-94 and Hwy 67) in the Pabst Farms Commerce Center in Oconomowoc.  The dealership offers over 36,000 square feet of Genuine Harley-Davidson® merchandise including: New & Used motorcycle sales, MotorClothes® Merchandise & Collectibles, Genuine Parts, Accessories and Factory Trained Service Technicians.

Oconomowoc is 35 miles west of Milwaukee and is nestled in the heart of Wisconsin's "Lake Country" surrounded by crystal clear lakes and the Kettle Moraine State Forest. Founded in 1937, the city was named Oconomowoc (o-con-o-mo-wok), which refers to a term used by Potawatomi Indians that means "where the waters meet or river of lakes". The city is blessed with breathtaking natural beauty and old Victorian homes along shade filled streets. We hope you visit our "City of Lakes" and enjoy its old world charm, hospitable atmosphere and picturesque countryside.  The dealership offers a park like setting where you can kick back and enjoy the great outdoors with picnic tables and music.